The Pokémon Company has just released Pokémon Playhouse on Google Play. It’s an app with a target audience of children that are under 5 years old. The app has various activities that introduce children to the world of Pokémon. From raising a Pokémon from an egg, to grooming and identifying Pokémon shaped constellations. The app’s trailer states that it has 50+ creatures to collect. There are also Pokémon story-books that kids can listen to. The app is free without ads or in app purchases.
This is obviously a marketing attempt to get more children interested in Pokémon, but it’s a good one. Aside from promoting the Pokémon brand, this app does not appear to do anything objectionable. There are no intrusive permissions, and the Google Play listing specifically states that it does not collect any personal information. All of the activities appear to be wholesome and the characters chosen for this game all appear to be cute and adorable.
Here is an excerpt from Pokémon Playhouse’s description on Google Play:
Designed for children ages 3–5, no reading or math skills are necessary to complete activities. A friendly human character will host and narrate all the activities so your child can enjoy every aspect of the Pokémon Playhouse regardless of their learning level.